You can see them here.
Now I’m not here to rip these things apart — if nothing less, they are generally much better than the spots I see for other teams. I’m glad to see the club putting some effort into these, although I would gladly trade good TV spots for a World Series ring any day of the week.
So instead of just telling you which one is my favorite — that comes later, I thought I’d share my reaction to each one, and where I think it hits and where it misses. Agree, disagree - it’s all good.
24/7: There’s always somewhat of an obligation to introduce to new manager to the fans, especially when it’s a manager that probably 98% of the Mariners fanbase hadn’t heard of prior to his hiring, and likely still don’t know much about him. I’ve had this on-going theory that until the Mariners win the World Series, every manager who rolls through here will just be someone else not named Lou Piniella. Sadly, this commercial does nothing to change my mind that this mindset will still prevail. He’s a manager, he reads about baseball, he goes to the Hall of Fame, etc. Great - that’s what I expect my manager to do. Is that implying the others didn’t? Does that somehow correlate to winning ballgames? I don’t know - and really, nor do I care.
I haven’t had the pleasure of meeting Don Wakamatsu yet, so I don’t know how much of this spot captures his true personality. All I know is that it doesn’t leave me with any more of a positive or negative feeling towards him than I had before I saw the commercial. It just gets him a little more face time. The spot is kind of a wash in my book.
Midnight Line Drives: The obligatory Ichiro commercial…some pundits have said that every commercial this year should feature Ichiro and Ken Griffey, Jr., and given the team’s performance last year and outlook for this season, I can see the merit in their point.
Ichiro takes batting practice at all hours of the night…OK, I get it. Where’s the shot of the clock? Where’s the obligatory cup of coffee? Where’s the crickets?
Nice idea, but nothing to either create tension, even like there was in the Arthur Rhodes and Kazuhiro Sasaki vs. the Pepsi Machine commercials from 2003. The machine doesn’t fight back, it doesn’t ramp up the speed, or mix in a curve ball, or anything. Nor do we see what’s so great about the new machine coming in from the bullpen.
This commercial lacked the real zinger line that I think people have come to expect out of Ichiro. Everyone seems willing to accept that he doesn’t like to do a lot in English, which is fine, although it generally relegates him to lines such as “nice contest, bro” or “just a bit outside.” All we get is “ahhh, the closer.”
If nothing less, I was glad to see groundskeeper Bob Christofferson get into a commercial. He’s a real pro at what he does, and as much as I refuse to admit it, the dancing groundskeepers do get the crowd’s attention when they peform.
While NSFW and probably appalling to the family-friendly image the Mariners like to project, I’d rather just see this followed by the Mariners’ tagline.
Ryan’s Big Night: Hmmm….let’s make a commercial about the guy with the accent who’s from another land. And then let’s mess up where he’s from, because it’s only two letters different from another country. Funny.
This one was probably the biggest flop in my mind - it was too easy of a target, too easy of a joke. Ryan’s from Australia, but let’s make the corny marketing guys screw up and think he’s from Austria, especially after they’ve already ordered the band, the mayor and the giveaway hats.
Here’s the real rub - Ryan Rowland-Smith is one of the coolest dudes in the Mariners’ clubhouse, and has the potential to be a great ambassador for this team. He’s well-spoken, writes a blog, and generally is always reliable for a good interview. He could have had such a better spot written for him that really got into who he is and what he’s into, yet I kind of feel like the easy road was taken when it came to him.
If nothing less, I’m glad to see him get his own commercial - that’s a pretty good sign that he’ll be around for a while, or at least that the team has plans for him to be around for a while.
Sorry: It’s tough to always express a great idea in just 30 seconds - more like 26 seconds when you factor in the tag line - but this one manges to do it pretty well. Felix strikes out a lot of hitters, and even though that’s a big part of his job, he still feels bad for the guys he strikes out, to the point where he sends flowers as a condolence.
OK, not great - but still pretty good. And nice to hear Felix get a good amount of lines, as I know that ever since coming up from the minors, he’s worked really hard on getting his English as close to perfect as he can. He’s gone from needing an interpreter in his first year to being able to knock out a pretty good commercial.
My only gripe about this one - I don’t like the idea that it suggests we’re soft on our opponents. If that’s part of the “new day, new way” mantra, I’m not down for that aspect.
The Secret: Probably the most anticipated of all the commercials, seeing as how it was billed as the “100th Commercial” and got pretty significant coverage in the Seattle Times.
Maybe the expectations weighed the spot down, but this one just didn’t pop for me. Here’s two of the greatest players in Mariners’ history, and you use them to setup a chimp in a shirt and tie named Sprinkles? Come on, guys! A chimp? That’s the best that you could think of? Not even the Moose?
The burden of success can be a tough one to bear, as evidenced by this spot. Needless to say, this doesn’t leave me wanting to throw a party to celebrate the 100th spot. If anything, it makes me think that we might need a change. Seattle’s a pretty creative city - surely someone is thinking of a better commercial than that.
So now that you’ve read my thoughts, I guess I should tell you my favorite…it’s “Sorry” starring Felix Hernandez.
What’s your thoughts on these new commercials?