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As I keep my eyes open at all the marketing techniques that teams use to get people to the ballgame, it seems the one group that keeps getting left out is those of us who just want to watch the game. We don’t need a t-shirt, or a bobblehead, we don’t need all-you-can-eat seats with high-calorie, high-sodium, [...] As the first day of Spring Training games is upon us, it signals the beginning of a new season, one that will be filled with ups and downs, excitement and disappointment, frustration and feelings of valor. My hope and challenge for you – the baseball fan – is to find as much enjoyment in the game as [...] I came across this piece by a fellow named Todd Civin, and let me just say, that I am not that fan. I love the Boston Red Sox more than I love anything in the world (with the exception of my wife, my five kids, and my mom and dad). Really? To even use the word love in [...] …said Jeremy Flug in a 10/18/2008 New York Times article. “…like a rash.” said Pat Lagreid on 10/18/2008 after reading the above mentioned article. That aside, the article’s author Harvey Araton raises a question: “…how many fans are or should be more like independent voters, more like Flug, making choices based not on unquestioned loyalty, but by what player [...] |
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